diff --git a/public/class-gdpr-public.php b/public/class-gdpr-public.php
index 723ae978..c39e89f3 100755
--- a/public/class-gdpr-public.php
+++ b/public/class-gdpr-public.php
@@ -154,6 +154,7 @@ public function privacy_bar() {
 		$registered_cookies         = get_option( 'gdpr_cookie_popup_content', array() );
 		$show_cookie_cat_checkboxes = get_option( 'gdpr_display_cookie_categories_in_bar', false );
 		$button_text                = apply_filters( 'gdpr_privacy_bar_button_text', esc_html__( 'I Agree', 'gdpr' ) );
+		$link_text                  = apply_filters( 'gdpr_privacy_bar_link_text', esc_html__( 'Privacy Preferences', 'gdpr' ) );
 		$privacy_bar_enabled        = apply_filters( 'gdpr_privacy_bar_display', $privacy_bar_enabled );
 		$hide_from_bots             = get_option( 'gdpr_hide_from_bots', true );
 
@@ -166,6 +167,7 @@ public function privacy_bar() {
 			'registered_cookies' => $registered_cookies,
 			'show_cookie_cat_checkboxes' => $show_cookie_cat_checkboxes,
 			'button_text' => $button_text,
+			'link_text' => $link_text,
 		) );
 	}
 
diff --git a/templates/privacy-bar.php b/templates/privacy-bar.php
index fcf948da..53f05264 100755
--- a/templates/privacy-bar.php
+++ b/templates/privacy-bar.php
@@ -35,7 +35,7 @@
 				</ul>
 			<?php endif ?>
 			<div class="gdpr-buttons">
-				<button class="gdpr-preferences" type="button"><?php esc_html_e( 'Privacy Preferences', 'gdpr' ); ?></button>
+				<button class="gdpr-preferences" type="button"><?php echo esc_html( $args['link_text'] ); ?></button>
 				<button class="gdpr-agreement" type="button"><?php echo esc_html( $args['button_text'] ); ?></button>
 			</div>
 			<span class="gdpr-close"></span>